YOU RUN YOUR KITCHEN – WE RUN EVERYTHING ELSE.
UG is a low-risk platform for chefs to succeed in pursuing what they love. While all the kitchens for UG Hakaniemi are now filled we are very interested in hearing about your concept for our next UG!
FINLAND NEEDS NEW FOOD CONCEPTS, NOT MORE CHAIN FOOD.
More exciting tastes, more fantastic food experiences and more fun food. And we need to bring it all together for people to enjoy the experience. UG is revolutionary! It’s a new, more sustainable business model. And you can be part of the team.
If you have an idea, and the passion to make your restaurant kitchen dream come true, then we want to hear more about it.
ABOUT UG
UG is a new unique way of experiencing food and hanging out together. Here, everyone eats the kind of food they fancy sitting around the same table. No need to run around queuing to order or collect – it’s all sorted out with your smartphone! Just sit down, check out the online menus, order, pay and then relax and enjoy as your table is served.
We scout new concepts and coach you in perfecting your offerings.
The UG team brings its deep experience in international restaurants, catering and food delivery. We believe that UG is the answer to the challenges that restaurants face today with staffing, changing eating habits, and rising ingredient prices. It’s tough to launch a small independent restaurant. We make it so much easier!
UG Hakaniemi will open in Helsinki early 2024.
UG Hakaniemi will be a trendy venue for six new food concepts. We are not aiming for fine dining. The style we are looking for is in the ballpark of super good global street food. The kitchens will be small but functional,
with room for 3-5 kitchen workers.
You make the food, we take care of all the rest.
We are building a unique new restaurant system that makes it so much easier to order and have the food our diners like brought to their table. You don’t need a cashier or someone to write down food orders. And that’s also more hygienic.
You and your staff are totally focused on your quality food preparation.
If you think that your concept would be great for UG, fill in your application!
ABOUT YOU
You have a passion for food, an interesting menu idea and the dream of opening your own pro kitchen. You’ve likely got catering experience or worked in a professional kitchen. Semi pro chefs can have great taste ideas too, even if they’ve never scaled up the number of servings. We’ll show you how to do that too.
The food style can be anything. Something that you have developed, a dish you fell in love with on your travels, or maybe you want to make the best comfort food you know – some- thing your grandmother made for you when you were young. Or maybe you make tasty food from home before you moved to live in Finland. You might already even have a team of friends with a plan – this is your opportunity to realise your kitchen dream!
Your initial investment is low compared to starting your own restaurant from scratch. Your kitchen will be ready for you. You don’t need a front desk. We bring in the customers and deliver your food to their tables. You run the kitchen – staff and supplies. You don’t pay rent, the business is commission based.
That’s it.
WE’LL COACH YOU IN DEVELOPING AND COMPLETING YOUR CONCEPT.
We coach you with everything:
Business plan
Funding
Resourcing equipment
Resourcing kitchen supplies
Resourcing staff
Menu pricing
Tracking supplies
Hygiene
Accounting
Branding your kitchen
What you get
THE UG CONCEPT IS SIMPLE. YOU RUN THE KITCHEN – WE TAKE CARE OF EVERYTHING ELSE.
We provide you:
The right location, interior and ambience
Seating for 200 customers
The basic kitchen (water, gas, electric,
cold storage)The online menu/ordering/payment system
The floor staff
Advertising and marketing
OUR TEAM
We are a bunch of experienced and passionate food professionals who think that our country needs more fun food concepts. And we also know that things don’t always happen spontaneously – sometimes you have to give things a little push.
We want to help people succeed by giving them profession- al coaching and a platform to make their food ideas come to life.
Doron Karavani, Teresa Välimäki, Mika “Pikkis” Tuomonen, Lotten Lindborg-Suhonen, Risto “Ripe” Mikkola, Roshan Salwathura.
We are the coaches – UG is the platform - and you can be part of this change!
It’s not easy to open a restaurant. You need a business plan. You need a location close to your audience, and to create the right interior. How do you resource the kitchen equip- ment, ensure the supply of your regular ingredients, and find your staff? These are just a few of the challenges on the way to opening day. And then you face marketing your restaurant. Starting a restaurant, however large or small, is tough – but we have a brilliant solution. We might even call it revolutionary.
Work with UG, we have the skills and experience to help you surmount all these challenges, so you can focus on your passion – making tasty food!
HAVE YOU GOT A GREAT URBAN GOURMET CONCEPT?
By filling out this application you don’t commit to anything. You are simply pitching your idea to see if it has the potential to become one of the UG kitchen concepts.